Building a large multidisciplined client account
Ashfield has developed a quality partnership with a leading global heart valve manufacturer, Edwards Lifesciences. Initially tasked with publication-related activities in 2016 through one of Ashfield’s agencies, Watermeadow, the account has grown to now include communications strategy across Edwards’ entire external stakeholder framework, delivered through Ashfield Digital & Creative. Ashfield has since solved challenges from targeting therapy awareness through to product differentiation, whilst delivering excellence across events, digital and sales force execution.
Commenting on the partnership, Dirk Iden, Senior Manager, Marketing, Transcatheter Heart Valves at Edwards Lifesciences said “Through Ashfield’s sophisticated behavioural change approach we collaborated well to shift from a tactically heavy approach to a refined strategic approach which now allows me to measure success against tangible KPIs. Ashfield is great to work with and it feels like a true partnership”.