ASHFIELD PROVIDES EUROPEAN SOLUTION, REDUCING TIME TO LAUNCH
An international pharmaceutical company needed to increase their European presence from four to fifteen countries to support commercialisation of established brands and new launches.
They also required support with core infrastructure services including general management, sales and marketing, a panEuropean customer relationship management system (CRM), medico-legal sign off, pharmacovigilance, and distribution.
The project was managed on a panEuropean basis to ensure consistency of delivery and simplicity for the client.
Ashfield built a menu of services that can be deployed selectively. They established an overarching master service agreement with individual country work orders to allow flexibility to tailor services to individual country needs. The project was managed on a panEuropean basis to ensure consistency of delivery and simplicity for the client.
Ashfield delivered focused resources at a country level through its local country teams. They have rolled out differentiated services across ten countries to date, establishing a strong commercial, medical and marketing presence for the client, in a highly cost effective solution which has saved the client around €2.5m, compared to a traditional country by country model. The client has seen productivity gains on speed and quality of deployment for their mature portfolio, and is now prepared for new product launches.
Our cost effective solution delivered savings of €2.5m for our client, as well as increased productivity and quality.