Our strategy is to grow and improve our organisation by providing market-leading outsourced services to our clients, outstanding development opportunities for our people, and long term sustainable value for our shareholders. 

Strategic Pillars

Our roadmap to achieving our strategy is built around three strategic pillars.


Developing and growing market leading positions


Transforming through people


Continuous improvement

Strategic objectives

In turn our strategic objectives provide clarity and direction on how we deliver our strategy and enable us to evaluate our progress:

Geographic and service growth

Strategic Linkage 1

We aim to expand our activities organically across our priority markets and supplement our organic growth by successfully acquiring and integrating complementary businesses which strengthen our market positions.

Progress in 2019:

Completed the acquisitions of Putnam and Incisive Health which further enhanced our capabilities in Ashfield Communications and Advisory.

Key Performance Indicators


North American Revenues

Client focus and commercial excellence

Strategic Linkage 1 3

Our high quality, innovative, bespoke healthcare solutions ensure we are the partner of choice in an increasingly complex operating environment.

Progress in 2019:

As part of STEM aXcellerate, we have launched complementary commercial and medical projects working with our clients to accelerate their performance

Key Performance Indicators


Adjusted Net Operating Margin

Talent and people

Strategic Linkage 2

We focus on providing rewarding careers for our people. Across our organisation, we create career pathways, map succession and provide development opportunities.

Progress in 2019:

Increased focus on succession planning and the creation of career pathways to progress our talented people.

Key Performance Indicators


Leaders who completed our values-based leadership programme

Quality and compliance

Strategic linkage 1 3

We enable our clients to outsource with confidence by exceeding their expectations and providing the highest quality standards possible.

Progress in 2019:

The Group received an upgraded rating of ‘AA’ in the MSCI ESG ratings assessment.

Key Performance Indicators


Regulatory inspections at Ashfield & Sharp which were successful

Improve productivity

Strategic linkage 1 3

Our KPIs support the execution of our strategy and are important drivers of improved business performance over the short, medium and long term. We have a strong track record of efficient capital allocation and deploy capital in areas where we identify the greatest strategic benefit and shareholder returns.

Progress in 2019:

Net margin improved to 14.2%. Adjusted diluted EPS increased 5% from 45.94c to 48.44c.

Key Performance Indicators


Adjusted EPS Growth